Blog 3: Purpose of a Music Promo video with special reference to synergy

Purpose of a Music Promo video with special reference to synergy

 The purpose of a music promo video is to promote a song and film or product and the song itself. It creates publicity as everyone will hear about either the song or the product and will therefore be more likely to want to buy it. Also, when it eventually sells and people buy tickets to the film or they buy the DVD, then the song and film combined will make a lot of money and it will increase the sale. The song will be well known for the film it is advertising and will then promote the artist, the single, and the album that the song is on. Persuading the audience means that they will buy CD's and download the song, and this will raise awareness of the artist and it will boost the singers' profile. This will lead to the song being showed on a music channel, on a CD, on websites such as YouTube, and it is available to download on apps such as iTunes. If there is a film in which the song is played as either the theme song or just in a scene, or in a TV programme, then it could raise awareness of the song and lead to audiences downloading the song or buying it.
 When the song is shown on TV (whether that be a programme or music channel) or in a film, it illustrates the song and potentially sticks in audiences minds and they will associate the song with the clip they have seen. Occasionally, audiences will really like what they hear and the popularity of the song will increase. When a song is played over the top of a clip of there is a clip to illustrate a song, then it can really pull on the preverbal heart strings. This means that audiences can experience different emotions when listening to the song as the audio is parallel to the images. This gives the song the ability to tell a story and show the audience what is happening. It also gives the artist an image and they will be known for that image and that will be partly how they're known. It creates a brand identity unique to the artist and this is a theme that will occur in posters, music videos, and public appearances.