Blog 11: Emil Nava

Case Study 2: Emil Nava

 Emil Nava is a music producer responsible for many music videos from top arists in recent years, including Jessie J's first breakthrough song "Do It Like A Dude". He was originally a runner for film production companies. He worked for Blink productions and he now freelances for OB Managements. After working as a runner graduated to Assistant Director (A.D.) where he would manage the video shoots. He signed to Academy, who are the biggest music video production company around, before he worked for Between the Eyes and he now mainl works for Pulse.

•Emil’s first budget was for the band Kid British and the track Our House

•Budget - £20,000

•Location – Manchester

•Cast – local people

•1 day for filming

•2/3 days for editing

•10 days pre-production

•Demonstrates the very tight timescales involved

Some of the other songs that he has made a video for include Jessie J's very popular song "Wild".



He directed the music video for the Ed Sheeran's song "You Need Me I Don't Need You"

•At his busiest Emil has made 24 music videos in one year

•When he began shooting videos for independent labels the budget would be as low as £5,000 to £10,000
•His most expensive video to date has been for Jessie J and the budget was £160,000

•Has now begun to make adverts, which generally have a far higher budget and production values but which allow for less creative freedom.



•Paloma Faith ‘30 Minute Love Affair'
Client Sony - Director Emil Nava




•Paloma Faith 'Picking Up the Pieces. Client Sony - Director Emil Nava

•Cost - £80,000

•Ed Sheeran 'Lego House'

•Client Atlantic - Director Emil Nava

•Jessie J 'Do It Like A Dude'

•Client Island - Director Emil Nava

•Cost - £25,000

•Rita Ora 'RIP'

•Client RocNation - Director Emil Nava

• Jessie J 'Price Tag'
• Client Island
• Director Emil Nava

• Emil’s Top Tip
• Use Extreme Close Up on faces wherever possible
• Do not shoot whole of video in medium shot/long shot
• Example – Sinead O’Connor – Nothing Compares to U

Godley & Crème - Cry

• Some of the Production Companies that OB work with are:
• Pulse Films
• Rocket
• Agile Films
• Friends
• Wonda

• OB Management work as agents for music video directors. They describe themselves as, “ three straight up dudes who work out of Denmark Street London”.
• Their aim is to:
• Nurture talent
• Work with production companies
• Work with record labels
• Match the right director to the right artists