Audience Research

Audience Research

 I must do some audience research to find out the following things about the public:

• Type of music videos they like?
• Type of music they listen to?
• Do they watch any videos?
• Age of the audience?
• How do they listen to music?
• Where do they listen to music?
• How do they watch music videos?
• Comment on the music?
• Identify the target audience?
• Possible wider audience?

 There a few ways to go about finding this information. I could use a survey on Surveymonkey, I could use a questionnaire, I could use a personal interview, or I could use a focus group. However, I have decided to use a vox pop.

Vox Pops

 Vox Populi, Latin for Vox Pops means the voice of the people. This is done by interview. The interviewees tend to be in a public place when shown, and they are supposed to be giving spontaneous opinion in a chance encounter. Each person is asked the same question, with the aim being to get a variety of answers and opinions.

 In preparation for when I ask the questions in the Vox Pop that I am going to carry out, I need to first think of the relevant questions to ask. I have decided on 7 questions. These are:

• What is your age?
• Which type of music do you listen to?
• Do you watch any music videos?
• What is your favourite music video?
• How do you listen to music?
• Where do you listen to music?
• How do you watch music videos?