Spice Girls
Artists are often sold as a brand and the music video acts as a product of the band, in the hope that the audience will be inspired to "buy into the band" and occasionally artists feel that the image is of the most importance as opposed to the quality of the product. The Spice Girls are a very good example of this. Other times it is the meaning of the song that is sold and the image of the artist is not important to them. For example,
During the mid 1990's, a family management team consisting of Bob Herbert, Chris Herbert, and Lindsey Casbon decided that they should create a girl group that could rightly compete with the boy bands that had previously dominated the pop music of the 1990's. February 1994 saw an advertisement placed in The Stage trade magazine by Heart Management and it read "WANTED: R.U. 18-23 with the ability sing/dance? R.U. streetwise, outgoing, ambitious, and dedicated?" This was the advertisement that sparked life into 5 girls who would go on to become arguably the most successful girl group of the last 30 years.
The Spice Girls were promptly formed and moulded into pop stars. Their clothes were chosen very carefully before they first appeared on American TV. Victoria appeared with a sophisticated slinky black number, Emma in a baby-pink dress, Mel B in her leopard-skin trousers, Geri in red hot pants, a top and bra, and Mel C in her favourite Liverpool shirt and tracksuit bottoms.
Although The Spice Girls were sold to us as a group of good friends having a laugh together and making top-selling singles together, they were in fact strangers and a very carefully selected group of girls who were seen as unique and had been the fortunate few to make it after a number of auditions where hundreds of girls were sent home disappointed. They had a number of companies hoping for an appearance on their TV adverts and Pepsi and Polaroid had the girls advertising their products. Also, there were Barbie-esque dolls made in the style of each of The Spice Girls in terms of the fashion and looks of each of the band members. Everything about the group was under the control of men or corporations even the names they were given (sporty, scary, posh, baby, and ginger). According to "Ginger Spice", she almost didn't make it into the group as she looked too old. She reportedly said "I'm as old as you want me to be. I'll be 10 with big boobs if you want."
Artists are often sold as a brand and the music video acts as a product of the band, in the hope that the audience will be inspired to "buy into the band" and occasionally artists feel that the image is of the most importance as opposed to the quality of the product. The Spice Girls are a very good example of this. Other times it is the meaning of the song that is sold and the image of the artist is not important to them. For example,
Useful information but you must embed pictures, video clips etc.
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