Blog 12 Alex Southam Case Study 3
Alex Southam trained as a lawyer and studied law at University. He thought that it was tedious and so decided to start again and instead began a career in music video production. At first he wanted to start making music videos to learn the ply of the trade in order to make the change from law to film production.
Alex Southam previously worked for "Agile Films" who, on their website, describe him as "an exciting new talent". Initially, he took on all aspects of music video production such as the camera, lighting, and editing. However, he has now made the decision to use a director of Photography.
Alex likes the format of music videos. He feels there is real freedom and you can do anything you want. He does not like to shoot commercials because he feels there is more direction and no room for his own ideas. Occasionally Alex Southam uses Vimeo to advertise his projects and videos. He uses Vimeo as generally it is seen as more respectable than YouTube.
Southam first made an impact with the video for "Tesselate" by Alt J which took only one day to shoot and cost £10,000. He used various special effects which earned him many plaudits.
Another video that Southam is credited for is the video for the Chase and status song "Lost and Not Found" which had a £50,000 budget. It was filmed in LA at 36 frames a second and then played slowly for a distinctive effect. This is partly because he wanted a 1990's VHS look. Interestingly, there are only three edits in the entire video.
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