Blog 6 Andrew Goodwin Part 2
Many people have their own ideas as to what a music video must include. People may believe that it consists of images of the artist surrounded by people perceived as the object of erotic desire. There are often music videos where girls where nothing or very little and the men are just focussing on the camera or they are not leaving the girls alone, it is very rarely one or the other as it is one extreme to the other.
The idea that there must always be a link of some kind between the lyrics and the demonstration that is visual in the video is one that is widely believed to be true. This is an idea that mainly comes from Andrew Goodwin's belief that this was crucial and that there was always some link between the video and the lyrics.
He strongly believed that they must either be illustrative, amplifying or contradictory. The video to the song "Fireflies" by Owl City shows the illustrative part of Andrew Goodwin's belief as he is singing about fireflies when they appear on the screen. The video for the song "Homecoming" by Kanye West very much fits in with this belief in terms of the amplifying element as the video shows his home and him coming home. Finally, the music video to the song by Usher and Will.i.am called "OMG" represents the contradictory side as it is not a video that necessarily show the story of the lyrics.
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