Blog 15: Digipak

Blog 15: Digipak

When an artist has a new album being released soon, the distributors create a digipak for the artist. A digipak is the CD case that the CD will be released in. They use these digipaks to keep a continuous theme that is noticeable to a fan. 

 This is the digipak in which Rihanna's CD was placed for the release of her album "Loud". We can see that there is a theme of red throughout the digipak. She has used the same theme for her poster for the tour which is also called "Loud" Her lipstick is a distinctive shade of red and it is almost the same colour as her hair. This is shown in two of the six panels. There is a picture spread out across the top three panels of Rihanna laying in a bed of red roses. Once again, these roses are the same colour red as her lipstick and also her hair. Also, the actual disc has a rose on it, following the theme from the digipak where there is a bed of roses. 

 In the poster for the tour "Loud" Rihanna has the same colour hair once again to continue the theme of Rihanna throughout so that her fans recognise the themes. The font used on her album is large, spaced out, and thin. Therefore, this theme has been carried over to the poster advertising her tour of the same name as her album title.

 This is something that is not only continued by Rihanna, it is used by music companies all over the world as it tells target audiences who it is advertising and it encourages them to buy their album and subsequently tickets for the tour.