Thursday, 9 April 2015

A model of the media

A Model Of The Media

In the media business, there is a certain cycle that exists. This consists of three key elements: Text, Audience, and Institutions. In terms of media, the text is things such as TV, films, and music videos.


 These texts are consumed by the audience in various ways. The audience can watch these texts on their phones, tablets, laptops, and TV's. There is then a financial transaction that takes place between the audience and the institutions. The institutions are companies like the record label Syco and the Big Six in the film industry.



 These institutions are responsible for producing the text, distributing it, exhibiting it and then marketing it, which then takes us back to the text. This concludes the cycle in which the media work.


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